![An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements? An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?](https://video-images.vice.com/articles/5d1e2f37314ab700083bf8ed/lede/1562260867849-stone-island.jpeg?crop=0.9877777777777778xw:1xh;center,center&resize=1200:*)
An ode to Stone Island, the brand that Britain misunderstood - How did the Italian label end up being claimed by so many subcultural movements?
![Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing](https://i.pinimg.com/originals/54/39/29/543929c1ac998de4ef4aacc63e4776ce.jpg)
Stone Island Community op Instagram: "High voltage⚡ 📷@sofbaldassarra" | Island outfit, Stone island, Stone island clothing
![It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian](https://i.guim.co.uk/img/media/99d81311a3854236cc2e8c950810aaf9169a34ac/0_0_1895_3000/master/1895.jpg?width=445&quality=85&dpr=1&s=none)
It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian
![Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter](https://pbs.twimg.com/media/C3zHi3wW8AAHXjM.jpg)
Stone Island Girl on Twitter: "femmefatiguee #StoneIsland #StoneIslandGirl https://t.co/wIj763CrQG" / Twitter
![It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian](https://i.guim.co.uk/img/media/8ae5126ee3ce1383b9b87bf6b4df82b36cf8e02a/0_0_2855_4320/master/2855.jpg?width=700&quality=85&auto=format&fit=max&s=c77370bc8c943ee6b8da6934795ce17c)
It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian
![It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian](https://i.guim.co.uk/img/media/fa26f4a217911e5f44428969faf4c19791e7b542/0_0_2560_1536/master/2560.jpg?width=620&quality=85&auto=format&fit=max&s=355c96a04a688cd1b402853e6b8fe777)
It requires a certain confidence to pull it off' - why I love Stone Island | Men's fashion | The Guardian
![Stone Island Girl on Twitter: "chechetkina_ #StoneIsland #StoneIslandGirl https://t.co/Vp3rXlUHoB" / Twitter Stone Island Girl on Twitter: "chechetkina_ #StoneIsland #StoneIslandGirl https://t.co/Vp3rXlUHoB" / Twitter](https://pbs.twimg.com/media/C3zPZnoXAAEut8j.jpg)