![Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals](https://images.theconversation.com/files/460445/original/file-20220429-25829-nh3jb8.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=1200.0&fit=crop)
Brands can be rewarded for social activism – but they also risk losing customers to apolitical rivals
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PDF) Brand Activism, the Relation and Impact on Consumer Perception: A Case Study on Nike Advertising
![تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy" تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"](https://pbs.twimg.com/media/DmQg1aiWsAQn7Az.jpg)
تويتر \ Christian Toennesen على تويتر: "As Nike names Colin Kaepernick the face of its 30th anniversary 'Just Do It' campaign, big brand activism is truly alive and well. https://t.co/8CErK68Suy"
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HOW NIKE RE-FRAMED BRAND PURPOSE IN THE AGE OF SOCIAL-CONSCIOUS MARKETING. | by Wilderness Agency | Medium
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