Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss' name may suffer, but the brand will survive | YouGov
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Hugo Boss - Simple English Wikipedia, the free encyclopedia
Hugo Boss responds to comedian Joe Lycett's name change | The Industry Fashion
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
British comedian changes name to Hugo Boss in protest - New York Daily News
Joe Lycett legally changes name to Hugo Boss to troll fashion brand
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses - CNN
Why Comedian Joe Lycett Has Legally Changed His Name To Hugo Boss | HuffPost UK Entertainment
Comedian Joe Lycett changes name back from Hugo Boss - BBC News
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Hugo Boss - Simple English Wikipedia, the free encyclopedia
Why Did Joe Lycett Just Change His Name To Hugo Boss?
Joe Lycett changes his name to Hugo Boss in defence of small businesses
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Hugo Boss v Hugo Boss — is Joe Lycett right to highlight aggressive brand protection strategies?
UK: Comedian Joe Lycett legally changes his name to Hugo Boss
Joe Lycett changed his name to Hugo Boss to right a wrong and we really like
