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Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
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Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
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Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
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