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![popshop on Twitter: "Balmain has taken over the iconic Corner Shop in Selfridges London with an exclusive sneaker customization area. Balmain has debuted a handful of sneaker styles, following the brand's rock-inspired popshop on Twitter: "Balmain has taken over the iconic Corner Shop in Selfridges London with an exclusive sneaker customization area. Balmain has debuted a handful of sneaker styles, following the brand's rock-inspired](https://pbs.twimg.com/media/D-FrVCxXkAAS7ji.jpg)